Now, a ranking member of hip-hop royalty, P Diddy (formerly Puff Daddy or Puffy) has had his name put to a customized diamond-encrusted iPod that brings the bling-bling to the digital music experience. The Apple portable mp3 player is a collabo branded under the HP logo. Called the HP Diamond iPod, the device comes in a black lacquer-like design that sharply contrasts with the current color palette of the classic white iPod and metallic-pastel iPod Mini.